About
I design with the eye of a photographer and the hands of a product designer.
UI/UX Designer with hands-on experience delivering end-to-end design solutions for reputed B2B clients. Proficient in Figma for wireframing, prototyping, and building scalable design systems. My background in visual storytelling, brand identity and user-centered design was shaped by a professional foundation in photography, art direction and graphic design — that's where the obsession with composition and light comes from. I translate business goals into intuitive digital experiences that drive measurable conversion and engagement.
01
Experience
Jan 2026 – Present
UI/UX Designer
Digital Product Design Agency · Trivandrum, Kerala
- Led end-to-end UI/UX design for JHF IT Innovations — information architecture, wireframes, high-fidelity mockups and responsive design systems in Figma.
- Designed and delivered the complete website for Cognilearn — user flows, interaction design, component library and developer handoff documentation.
- Established brand identity systems including typography hierarchies, colour palettes and design tokens ensuring consistency across digital touchpoints.
- Collaborated directly with stakeholders to define design briefs, iterate on feedback and deliver production-ready assets aligned with conversion goals.
- Applied conversion-focused design principles — structured CTAs, visual hierarchy and UX copywriting — improving user engagement outcomes for clients.
Apr 2019 – Oct 2019
Freelance Graphic Designer
Self-employed · Trivandrum, Kerala
- Designed print and digital collateral for individual and small business clients — strong foundations in layout, typography and visual communication.
- Managed the full client lifecycle: brief intake, concept development, revisions and final delivery.
Oct 2019 – Dec 2021
Professional Photographer
Ice Studio, Bangalore & Freelance
- Developed advanced visual composition, lighting and human-centered framing skills directly applicable to UI aesthetics, spatial design and user empathy.
- Managed client relationships, shoot planning and post-production — built strong project management and communication discipline.
02
Skills
Design tools
- Figma (Proficient)·
- Framer (Familiar)·
- Adobe Photoshop·
- Lightroom
UI/UX competencies
- Wireframing·
- Prototyping·
- User flows·
- Information architecture·
- Design systems·
- Responsive design·
- Visual hierarchy·
- Interaction design
Brand & visual
- Brand identity·
- Typography·
- Colour theory·
- Print & digital design·
- Art direction·
- Visual storytelling
Soft skills
- Client communication·
- Stakeholder collaboration·
- Creative problem-solving·
- Attention to detail·
- Project ownership
Languages
- English·
- Malayalam
03
Education
- Bachelor of Business Administration (BBA)Christ College Vizhinjam · University of Kerala2023 – 2026
- Higher SecondaryNational Institute of Open Schooling2022 · 68%
- High SchoolKerala State Board2017 · 91%
04
Certifications
UI/UX Design
Tutedude · Completed 07 Aug 2025
ID · TD-CHRI-UI-2108
05
On the photography years
Two years behind a camera — running shoots, lighting people, framing scenes for clients — taught me everything I use now in product design. Composition is just visual hierarchy. Lighting is just emphasis. Direction is just stakeholder management. The photography years aren't a detour from design — they're the foundation.